UNMUTE: Talk Is Dirty in a World On Mute

UNMUTE: Talk Is Dirty in a World On Mute

It’s funny how, in a world overflowing with words, we’ve somehow lost touch with the power of our own voices. I mean, think about it – we’re constantly bombarded with text messages, emails, social media posts, and articles, but when was the...
The 5 Truths About Commercial Copy Writing

The 5 Truths About Commercial Copy Writing

The path between a great idea and a great broadcast ready commercial is paved with excellent copy writing. Unfortunately, often times and at no fault of the copy writer, the message gets obscured because of the too-many-cooks principle. If it was up to copy...